The Hidden Sea is located in South Australia, which 26 million years ago was home to a thriving marine ecosystem. A series of dramatic ice ages caused the Great Southern Ocean to recede, leaving the soil rich with nutrients and deep limestone deposits for the grapes to flourish today. In 2015, entrepreneur Justin Moran and retired Australian Football League (AFL) star Richie Vandenberg founded The Hidden Sea to honor this ocean heritage, and make a positive, and verifiable impact on the planet. The Hidden Sea has committed to remove 10 plastic bottles from the ocean for every bottle of wine purchased and has set a goal to remove 1 billion plastic bottles from the ocean by 2030.