Today, Johnnie Walker is the biggest whisky brand in the world and its slogan has been adopted and embraced everywhere, as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you're ever likely to hear. KEEP WALKING.Johnnie Walker's most prestigious whisky. Probably THE most famous super-premium blend, made up of the finest old-aged malt and grain whiskies. The Cristal of the blended whisky world. Blue Label’s bold, multi-layered palate and silky delivery ensure that it sits unchallenged at the top of the Johnnie Walker pile.