The popularity of Cointreau was originally driven in Britain by an English wine shipper, George Glendenning, who discovered Cointreau the liqueur when visiting Bordeaux in 1902. He was so impressed that he travelled to Angers to meet Edouard and subsequently started importing Cointreau. However, in 1923 Glendenning informed the Cointreau family that their product was too sweet for the British palate and an extra dry version for the British market was created. It is this ‘triple sec’ (triple dry) Cointreau version that has since Cointreau been marketed around the world.