Seagram’s 7 is such a staple of the bottom shelf that the company recently announced the creation of National Dive Bar Day in an attempt to honor the stuff. It’s celebrated on July 7th (7/7), of course. It’s 75% grain neutral spirits (raw alcohol), and 25% “whiskey.” The 7 in the name has been said to allude to seven types of grain used in the mash, but that’s almost certainly hyperbole. Likely corn-heavy and the bare minimum in age, the whiskey in the bottle is really just a flavoring agent to give what is basically cheap vodka a bit of a lift.\n\n