Black Velvet is a hugely popular Canadian whisky, both in the home market and abroad. However, massive sales in the U.S. have led the marketing branch of Schenley, with which the Black Velvet brand was consolidated in 1997, to give special attention to the American market. The hugely popular three-year-old Black Velvet mixing whisky had already been tweaked to suit American palates before Black Velvet joined the Schenley family, but that was not enough for some whisky lovers. Its popularity led to demand for an up-market version in the U.S. as well, and as a result we have the eight-year-old Black Velvet Reserve.\n\n