INTRINSIC emerges as a new kind of wine. A challenger to the industry that's willing to challenge everything. How wine is made. How it looks. How it's enjoyed. If you want to change something, you must challenge everything. Known only as ZIMER, the elusive Brooklyn street artist lent his artistry to our label using a technique called Wild Style. Like the urban art that inspired it, INTRINSIC is a reminder that art born in the city is meant to be shared.