Don’T Be Fooled By The Sweet Aroma Up Front. It’S Hot On The Tongue With Bold Caramel And Vanilla Notes And A Dry Finish.Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley.Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels.