Fireball Cinnamon Whisky is a popular flavored whisky known for its strong cinnamon flavor and spicy kick. It is often described as a bold and intense liqueur with a vibrant red color. The whisky is typically bottled at 33% to 35% alcohol by volume (66 to 70 proof) and is often enjoyed as a shot or in various cocktails.Fireball is made with Canadian whisky and natural cinnamon flavours. It's certainly very cinnamony, and it's not too sweet, which is a plus. A very popular shot drink on the other side of the pond, Fireball was awarded 87 points from the Beverage Testing Institute, and a Silver Medal from the International Review of Spirits.